Pawan Kalyan's "Attarintiki Daredi" (AD) continues to perform well in the box office even in its third week, despite the arrival of new releases.

"AD", which was released on 27 September, is continuing to rake in good collections. The film earned a share of ₹60.34 crore in two weeks at the worldwide box office and is still running to packed houses in several theatres.

The Pawan Kalyan starrer is likely to cross ₹65 crore-share by the end of the third week, reported Gulte. The film might as well turn out to be the biggest hit of the year, unless any new releases fare well and surpass the records set by "AD."

It may be recalled that Pawan's last release "Gabbar Singh" was the biggest hit of 2012. If "AD" follows suit this year, then Pawan would be achieving a rare feat of having two biggest hit films in a row.

Earlier, it was speculated that the release of Jr NTR's "Ramayya Vastavayya" (RV) might affect the collections of "AD". But the Pawan Kalyan starrer is going rock steady, despite facing tough competition from "RV."

The Jr NTR starrer, released on 11 October, opened to mixed reviews from both critics and audience. The first day collections of the film were pretty good but the negative feedback might hamper its collections. This could help "AD" to continue its good run at the box office for a few more days.

Directed by Trivikram Srinivas, "AD" is about a guy who is on a mission to unite his estranged aunt with his grandfather. The film, touted to be a clean family entertainer, received massive response upon its release and earned around ₹49 crore in its first week, becoming the highest debut-week grossing Telugu flick.

Though the film's collections dropped significantly in the second week, it still manages to collect decent box office figures. The overwhelming response for "AD" has left the film's team in high spirits.

In a bid to celebrate the film's success, "AD" makers have decided to organise a thank you function on Monday night (14 October). Pawan, director Trivikram and other cast members are likely to attend the function.