Apart from Malayalam films, Kerala has become a strong market for other language films. This latest trend is evident from the mass release of the other-language films like "PK", "Jilla", "I" and "Yennai Arindhaal" in the South Indian state.
Now, after "Shamitabh", Dhanush is awaiting the mass release of his big-budget Tamil film "Anegan", which is set to hit 91 screens in Kerala on Friday, 13 February. This will be Dhanush's highest ever screen count in the state.
The film is set to release in more than 400 screens in Tamil Nadu alone and more than 1,000 screens in rest of India.
Knowing it as a strong market, Dhanush and the other cast and crew of the romantic thriller had visited Kerala on Sunday, 8 February, to promote the upcoming film.
Directed by KV Anand, "Anegan" also stars Amyra Dastur, Karthik, Aishwarya Devan, Ashish Vidyarthi, Atul Kulkarni, Mukesh Tiwari, Vinaya Prasad, Lena and Arun Vijay in pivotal roles.
Check out Tamil films that had mass release in Kerala:
As of now, Rajinikanth's "Kochadaiiyaan" had the maximum number of screen counts in Kerala. Even though it was a disaster at the box office, the film was released in more than 250 screens in different parts of the state.
Vikram's latest super natural film "I" was well received by the Kerala audience and it was screened in more than 232 screens in the state. The film grossed more than ₹5.57 crore, beating the two days collection of the Malayalam superhit film "Bangalore Days".
Directed by KS Ravikumar, "Lingaa" was screened in more than 217 theatres. The film was received as a typical Rajinikanth film. "Lingaa" collected nearly ₹1.6 crore from Kerala on the first day of its release.
Ilayathalapathy Vijay's super hit film "Kaththi", which was released in more than 220 screens in Kerala, was well received by the Malayali audience. The film, which stars Samantha Ruth Prabhu in the female lead role reportedly grossed close to ₹1.9 crore on the first day.
The presence of Malayalam superstar Mohanlal was a big boost for "Jilla", which was screened in more than 200 theatres in Kerala. The film emerged as Ilayathalapathy's biggest hit in the state and collected ₹2.62 crore on the first day itself. Despite facing strong competition from Ajith's "Veeram", Vijay-Mohanlal starrer witnessed a good occupancy on its first day.
The latest Ajith starrer "Yennai Arindhaal" was the biggest release ever for the superstar in Kerala with the film releasing in more than 107 theatres. The film collected ₹1.65 crore from the state on the first day. Ajith's previous big releases include 145 screens for "Arambam", followed by 120 screens for "Veeram", 103 for "Billa 2" and 75 for "Mankantha'.