New Delhi, Oct 13 (ANI): Gone are the days of matchmakers and astrologers. They have been replaced by online matrimonial search agencies. The 78.17 million USD online marriage search industry is growing at a 30% clip and threatens to upend more than just one type of traditional business in coming years. A tool for searching prospective customers, online matrimonial sites offer the comfort and choice of millions of prospects along with information about the same. Further, to maintain a personal relationship and gain consumers' confidence, the companies are looking at local marketing and media spends.