Queen of Comedy Bharti Singh has broken all the stereotypes by featuring in an advertisement of body lotion that flaunts her smooth skin.
While the Indian society brings the constant pressure on women to be perfect, then there is Bharti Singh who is breaking the internet with the most unprecedented thing ever. The advertisement has her promoting the honey and almond body lotion by Joy - Beautiful By Nature. There she says that though she has always been applauded for her talents, but no one had ever called her beautiful.
This new television commercial left us in wonders that how beautiful overweight people could be. In this advertisement, the comedian is seen sharing her personal journey of being addressed as 'moti, haathi, ladoo".
Bharti, also known by her stage name 'Lalli', makes the TVC different by trashing the entire concept of body shaming and a '36-24-36' figure. She changed this introduction of hers into her identity and came forth to becoming one of the top notch comedians in India. Then people started appreciating her with words like 'Bindass, Smart', but that one compliment still went missing and that was 'Beautiful'.
The way she carries herself in the face of social stereotypes indeed makes her an inspiration for all overweight women. After Bollywood movies accepting curvy women like Bhumi Pednekar and Sonakshi Sinha respectively, we seem to notice the change in advertising world. Recently Cosmo India's photo shoot with Bollywood actress Sunny Leone and five other women, who are completely comfortable in their skin, trashed the entire idea of body-shaming.
Watch the new ad here.