Vikram-Shankar's second combo movie "I" witnessed a significant fall in its business at Andhra Pradesh and Telangana (AP/T) box offices on Friday and Saturday.
The Telugu version of "I", which released in 800 screens in both the states on 14 January, opened to thunderous response. Despite getting bad word-of-mouth, the film showed decent growth on Thursday mainly due to holiday. It collected approximately over ₹15 crore (gross) at the AP/T box office in two days.
But there was a fall in the business of "I" on Friday, for two main reasons. First, it was a working day for schools, colleges and offices. Secondly, it had to face competition from films like "Ambala" (Tamil), "Darling" (Tamil), "Alone" (Hindi), "Crazy Cukkad Family" (Hindi) and "Sharafat Gayi Tel Lene" (Hindi).
Another big reason for the lacklustre box office performance was the bad word-of-mouth, which seemed to have affected its business by making the new releases look attractive.
The film showed further drop on Saturday as the new releases continued to rock their ways into ticket centres across both the states.
The Vikram and Amy Jackson starrer has collected approximately ₹12 crore at the AP/T box office on third and four days together. Its four-day gross total stands at ₹27 crore in both the states, while its net collection is over ₹19 crore.
Andhra Box Office report suggest that "I" has earned ₹39 crore for its makers from its theatrical rights of Andhra Pradesh and Telangana regions. The distributors have already recovered 50% investment through the screening of the movie for four days.
Here is the three-day breakup of area-wise collection of "I" based on the report of Andhra Box Office:
|Territory||3 days share|
|Godavari East||₹1.35 crore|
|Godavari West||₹1.08 crore|