IFAR acquires the Kerala distribution rights of 'Vijay 60.' Pictured: Ilayathalapathy on the sets of his upcoming film.PR Handout

Kerala theatrical rights of Vijay's next film have been reportedly sold for a record price. The buzz is that the distribution rights of the forthcoming Tamil film have been acquired by a company called IFAR.

As rumoured, IFAR has shelled out Rs. 6.25 crore for the distribution rights of the forthcoming Tamil film, which is presently referred to as "Vijay 60." It means the rights have been sold for a better price than Ilayathalapathy's previous movie "Theri," which was acquired by Friday Film House and Carnival Motion Pictures for Rs. 5.60 crore.

Interestingly, the untitled movie now stands next to Rajinikanth's "Kabali" and SS Rajamouli's magnum opus "Bahubali 2," which were sold for Rs. 7.5 crore and Rs. 10.5 crore, respectively.

Vijay's market has been consistently growing in Kerala and the price paid for the Kerala theatrical rights is an indication of it. Although his "Puli" bombed at the box office, "Theri" managed to generate a lot of pre-release buzz and gross over Rs. 16 crore in the state. His "Jilla" and "Kaththi" too were successful at the box office in the recent years in the God's Own Country.

Coming to "Vijay 60," it is an action thriller, which is written and directed by Bharathan, who had earlier collaborated with the actor in "Azhagiya Tamizh Magan." Keerthy Suresh plays Ilayathalapathy's love interest. The movie also has Aparna Vinod and Papri Ghosh in the other female leads in the flick.

Jagapathi Babu is the antagonist, with Daniel Balaji, Rajendran, Mime Gopi, Harish Uthaman, Sharath Lohitashwa and others doing the supporting roles. The film has Santhosh Narayanan's music, M Sukumar's cinematography and Praveen KL's editing.

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