Vertu mobile phones
"India imports electronic goods of over Rs 3 lakh crore. By 2020 government aims to bring down import to zero. The Electropreneur Park started today is a step in that direction," P. P. Choudhary, Minister of State for IT and Law said. [Representaional image] Vertu mobile phone in display.Reuters

British-based manufacturer and luxury mobile phone retailer Vertu has rolled out its next smartphone in India with a mind-boggling price tag of ₹ 6, 49,990.

The Vertu TI smartphone crafted in England packs 184 individual parts. There is no doubt about the luxurious nature of the smartphone, but unfortunately the handset uses outdated Android 4.0 Ice Cream Sandwich platform.

On the speciation front, the handset comes with 3.7-inches WVGA screen and is powered by 1.7GHz dual-core processor. It packs 1GB RAM and 64GB internal storage. Vertu TI Luxury Smartphone houses 8-megapixel rear camera along with 1.3-megapixel front-facing camera.

"VERTU TI is our most significant product for a decade. Android 4.0 delivers a proven and intuitive environment for users while the design and craftsmanship of the handset remains uniquely Vertu," said Vertu President and CEO, Perry Oosting adding that "Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in VERTU TI. There is nothing else like it."

Founded in 1998, Vertu was solely owned by the Finnish mobile-phone manufacturer Nokia till 2012 June. Nokia sold 90 percent of the company's equity share to private group EQT VI in June. In Asia, Vertu has its stores in Singapore, Kuala Lumpur, Sydney, China, Hong Kong, Taiwan, and Vietnam.

India's current contribution to the Vertu's sales volume is negligible. However, the company hopes to stimulate its revenue in the future. Vertu has its presence felt in over 66 countries through dedicated boutiques and owns its mono-brand store in New Delhi, India.

According to the company website, the newly rolled out smartphone is entitled to get 24-hour service from the company.

"Around the clock, you will receive expert assistance, recommendations and priority bookings. From creating bespoke gifts to accessing money-can't-buy events, experiences and everything in between," read Vertu's service description.

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