A firm in Tokyo, Japan, has come up with a unique way of advertising by paying women to display advertisements on their thighs.
The WIT agency has come up with thigh billboard adverts to promote their brands after Hidenori Atsumi, the CEO of the agency, said that women don't have a problem with exposing.
"It's an absolutely perfect place to put an advertisement as it's what guys are eager to look at and girls are OK to expose," Dailymail quoted Atsumi as saying.
More than 3000 women, aged above18, have signed up for the eye-grabbing program. The models would be paid $121 per day to stick the temporary tattoos or company logos on their thighs and walk around the city wearing miniskirts and high socks for eight hours a day, according to Quartz.
The models should have at least 20 connections on social media and must be ready to post the pictures of the advertisements online.
Miho Matsumoto, one of the models, said she is comfortable with the new marketing and advertising method.
"I wouldn't do this of they put it on my belly or other places I'm embarrassed to expose but if it's on my chubby thighs then what's the problem?" she said.
"It's like a new sort of fashion, and I never found it off-putting in the least. Not only men but also young women cast glances at me," Asahi Shimbum Kaori Oe, another participant, was quoted saying by Christian Post..
Check out the video of the advertisement scheme here: