Ilayathalapathy Vijay, known for making family entertainers, has once again got a 'U' certificate from the regional censor board for his upcoming film, "Theri". Announcing the news, producer Kalaipuli S Dhanu tweeted, "#Theri censored with clean 'U'. Let the celebration begins. @actorvijay @Atlee_dir @Samanthaprabhu2 @iamAmyJackson." It is for the 10th time in a row that a Vijay movie has got 'U' certificate after "Sura," "Kaavalan," "Velayudham," "Nanban," "Thuppakki," "Thalaivaa," "Jilla," "Kaththi" and "Puli."

In Tamil Nadu, the state government provides entertainment tax exemption to films that promote Tamil culture and get a "U" certificate from the regional censor board. The makers of "Theri", who had submitted the final copy of the Tamil movie to the regional censor board for certification last week, now hope to get 30 percent tax exemption.

The audience had expected "Theri" to get the 'U' certificate as the content in the trailer and teaser was clean, and carried no violence or objectionable scenes. It is believed that Vijay advises his directors to come up with neat entertainers, which can be watched by all sections of the audience. The actor had reportedly reiterated his view when Atlee Kumar came to him with the script of "Theri," resulting in the 10th time in a row that a Vijay film has got a 'U' certificate.

Meanwhile, the Telugu version of "Theri," which is titled as "Policeodu," has also bagged a 'U' certificate. It will be released simultaneously with the Tamil version April 14.

"Theri" is an action-thriller, which has Samantha playing the role of Vijay's wife and Amy Jackson in the character of a Malayali teacher. Mahendran plays the main antagonist in the flick, which also stars Prabhu, Raadhika Sarathkumar, KS Ravikumar, Rajendran, Kaali Venkat and others in the cast.

GV Prakash Kumar is the music director, while George C Williams is the cinematographer and Anthony L Ruben is the editor of "Theri."