Leading film distributors have started showing lots of interest in acquiring theatrical rights of Vijay's forthcoming film "Theri." The movie will hit the screens on Tamil New Year on Apr.14 and big names have already started negotiating the price for the rights of the movie for different regions.
A report on Flicks says that the leading names from Tamil Nadu and Kerala have shown interest in acquiring the rights and have quoted fancy prices. Apparently, Kalaipuli S Dhanu has not accepted any of the offers yet, and he seems to be waiting for the right time to sell it.
The industry is expecting Kalaipuli S Dhanu to earn above Rs 100 crore from the pre-business moves alone. Vijay's previous film "Puli" had fetched Rs 98.5 crore. It has to be noted that the aforementioned collection was excluding the Hindi rights, which had fetched Rs 2.75 crore for the producer.
In total, "Puli" had collected over Rs 100 crore from Tamil, Telugu and Hindi versions. But "Theri" is a bilingual movie made in Tamil and Telugu languages. Nonetheless, crossing Rs 100 crore is still a possibility as producer Kalaipuli S Dhanu is known for good negotiating skills.
There are a few major factors that have made distributors offer fancy amounts to the producer. While Vijay's presence will be the biggest attraction, the two female leads like Samantha and Amy Jackson have added huge value to the project. It also marks the landmark 50th film of music director GV Prakash Kumar and people are expecting him to come out with a mass album.
Adding to that, Atlee Kumar had struck gold in his first film "Raja Rani," and the success of the previous film has made people keep high hopes from his latest film "Theri."
Last but not the least, the overwhelming response to the teaser of "Theri" by the audience cannot be ignored as distributors are traditionally known for getting into the business mood only after watching the first look and teasers of films. These are the few reasons why people are ready to pay huge amounts for the rights, opine trade experts.
[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]