Tata Consultancy Services
Tata Consultancy Services (TCS) Chief Executive N. Chandrasekaran speaks during a news conference in Mumbai July 18, 2013. [Representational Image]Reuters File

Tata Consultancy Services (TCS) and American low-cost airline JetBlue Airways Corporation have signed an agreement to expand the outsourcing services offered by the IT services provider.

While TCS was involved in building new platforms, ensuring quality assurance and managing infrastructure services according to the initial contract, the company will now be involved in improving the carrier's data analytics and developing new tools for crew members as well as customers.

The IT major will also expand its Pune innovation centre over the next two years to support JetBlue's digital initiatives.

"To serve digital consumers, companies need to market to a 'segment of one' today instead of taking a more traditional mass market approach," said Surya Kant, president-North America, the UK and Europe, TCS.

"Organisations need to embrace digital as the default, and we deeply value our relationship with JetBlue, as we collectively help to further transform their operations and competitive standing," Kant added.

Under the new agreement, JetBlue can access TCS Co-Innovation Network (COIN), the IT firm's research wing which offers solution for advanced technologies across aviation, oil, retail and banking among other sectors. JetBlue will also leverage TCS Airline and Digital Innovation Labs which gives insights into the airline's business challenges and opportunities.

TCS caters to the domestic airlines Vistara's IT services requirement which includes application maintenance and infrastructure support.

In December last year, TCS signed a multimillion dollar deal with German airline company Deutsche Lufthansa, to standardise enterprise application testing process of the company. In January 2015, TCS entered a partnership with Virgin Atlantic Airways to handle latter's private cloud, Infrastructure-as-a-service and IT support services.