Tata-owned Land Rover, in collaboration with U.K.-based consumer electronics major Bullitt Group, has confirmed it will enter the smartphone market early next year.
"Incorporating the iconic Land Rover design and innovative technology into the mobile-phone sector with the Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension," Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover, said in a statement.
As of now, there is no word on specifications of the new smartphone, but Land Rover's "Special Operations" engineering and design team have been assigned to work on dedicated mobile applications so the company's world-renowned quality and design workmanship is reflected in the upcoming device, Weaver noted.
The Bullitt Group had earlier worked with iconic photo-imaging firm Kodak to develop the IM5 series smartphones.
Kodak's IM5 is a mid-range smartphone. It comes with 5.0-inch HD IPS screen, a 1.7GHz octa-core processor, 1GB RAM, 8GB inbuilt storage, a 2,150mAh battery, a 13MP primary camera on the back and a 5MP snapper on the front.
Unlike Kodak IM5, Land Rover's smartphone is expected to be a top-end series similar to its luxury car brand. It will be interesting to see how the consumers will react to the new handset next year as most of the developed markets have reached saturation.
Watch this space for more updates.