Tata Tiago, the first car bearing the new Impact design language of the company, was launched in April 2016. The new Tata hatchback with the fresh design was received well by the customers and received a headstart in sales. The positive response led to increased booking and waiting period rose to three months. Five months down the line, even after Tata Motors ramped up production, the waiting period for the vehicle stays at three months.
The Tiago has racked up over 40,000 bookings so far. The lion's share of the booking is reportedly for the petrol variants of the Tiago. The vehicle has been continuing a positive sales momentum, with average monthly sales of over 4,000 units. Riding on the Tiago, Tata Motors sold 11,435 units of passenger cars in August 2016, registering a 17 percent growth over 9,814 units in August 2015.
Tiago found 5,114 takers in July while 4,205 units were sold in June, making it the first model in Tata's stable to exceed the monthly sales of 4,000 units in the past two years.
Tiago is powered by two engines — a 1.2-litre three-cylinder Revotron petrol and 1.05-litre three-cylinder Revotorq diesel. The petrol mill churns out 83.8bhp of power at 6,000rpm and 114Nm of torque at 3,500rpm, while the diesel mill produces 69bhp of power at 4,000rpm and 140Nm of torque at 1,800-3,000rpm. Both the engines come mated to a five-speed manual gearbox.
Tata Motors increased the prices of the Tiago in August by Rs 6,000, except for the base variant (XB). The petrol variants are now priced from Rs 3.20 lakh to Rs 4.81 lakh, while the diesel variants will cost between Rs 3.94 lakh and Rs 5.60 lakh, ex-showroom Delhi.