It looks like with the Tiago hatchback, Tata Motors has ticked all the right boxes. The newest hatchback, according to the latest reports, has received over 20,000 bookings and close to 140,000 enquiries since its launch on April 6. The figures are comparatively higher compared to that registered by other Tata Motors vehicles.
"Tiago has gained great momentum and exceeded our expectations. We have received 20,000 confirmed orders for the Tiago and around 140,000 enquiries since its launch eight weeks ago," Business Standard quoted Tata Motors Managing Director Guenter Butschek as saying.
The report says overwhelming response for the hatchback prompted Tata Motors to begin second shift at Gujarat's Sanand plant, which has been underutilised due to sluggish sales of the Nano. Tata Motors' Sanand plant now manufactures the Tiago and Nano.
According to the company, 85 percent of the first lot of 100 Tiago customers chose the petrol variant with 15 percent going for diesel. The Tiago has seen such a high demand primarily because of its competitive pricing. Its price range starts at Rs. 3.2 lakh for petrol models and Rs. 3.94 lakh for diesel models (ex-showroom Delhi). However, reports Indicate that Tata Motors is not keen on sticking to the current prices and the product may become pricier by up to 3,000 soon.
Powering the Tiago are 1.2-litre three-cylinder Revotron petrol and 1.05-litre three-cylinder Revotorq diesel mills. The petrol mill churns out 83.8bhp of power at 6,000rpm and 114Nm of torque at 3,500rpm, while the 1.05- diesel engine produces 69bhp of power 4,000rpm and 140Nm of torque at 1,800-3,000rpm. Both the engines come mated to a five-speed manual gearbox. The Tiago has been launched with a claimed fuel efficiency of 23.8kmpl for petrol and 27.28kmpl for diesel.