Released on July 6, "Sultan" has created and broken several records in its 5-week run at the box office and now it's well on its way to making another one — the third film to enter the coveted Rs. 300 crore club after "Bajrangi Bhaijaan" and "PK."
Up until Monday, Aug. 8, the sports-drama film collected Rs 299.90 crore in the domestic circuit. According to trade buzz, "Sultan" is expected to touch the 300 crore mark on Tuesday.
Trade analyst Taran Adarsh tweeted: #Sultan [Week 5] Fri 24 lacs, Sat 49 lacs, Sun 78 lacs, Mon 16 lacs. Total: Rs 299.90 cr. India biz."
The overseas numbers are impressive too. So far, "Sultan" has grossed Rs 162.1 crore across the international grid, taking the total collection to a well-deserved Rs. 581.96 crore (this figure includes the domestic gross of Rs 419.86 crore).
The film has everything going for it and the profit percentage validates it further. The Salman Khan-Anushka Sharma starrer has put up a profit score of 233 percent (in the Indian market), making it the second most profitable film of 2016 after Sonam Kapoor's "Neerja." The Ali Abbas Zafar directorial was made on a budget of Rs. 90 crore.
However, what is strange is a film that raked in Rs. 105.50 crore within 3 days of its release, is struggling to get past Rs. 300 crore. Some industry insiders have claimed that the figures are false and have been lowered by "Sultan" producer Yash Raj Films.
Apparently, Salman had signed an 80-20 profit-sharing deal with YRF, which means if the film makes Rs. 300 crore, the superstar will make more money out of it. "But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore-mark when everyone in the trade knew it had crossed the Rs 200 cr-mark," an insider informed DNA.
A quick look at the few records "Sultan" has created over the course of one month:
- The film's 3-day tally, which sits at Rs. 105. 34 crore, is an all-time industry record.
- This is Salman's 10th film in the 100 crore club.
- "Sultan" minted Rs 36.54 crore on Day 1, which makes it the biggest opener of 2016.
- It is the fastest Indian film to enter the 200 crore club; "Sultan" amassed Rs. 208.82 crore in seven days.