While everyone is gunning for the top spot in the U.S. carrier industry, Sprint is making vigorous efforts to grab the first lead. On Tuesday, the third largest wireless carrier challenged its rivals, AT&T and Verizon, with a new price cut offer for customers willing to switch carriers
Sprint is promising "unlimited talk and text" and matched data at half the price of what current AT&T and Verizon customers are paying. "Cut Your Bill in Half" kickstarts on Friday and requires customers to switch either from AT&T or Verizon. A copy of the latest monthly service bill is required to beat the price, which can be uploaded through the company's website or submitted in the nearest store. Sprint will then cut the monthly price to half as long as customers choose the same plan.
"It's as simple as this: Bring Sprint your Verizon or AT&T bill along with your phone and we'll cut your rate plan in half. That's a 50 percent savings on your rate plan every month. And this great deal is not just a promotion. This will be the customer's ongoing price," Marcelo Claure, CEO of Sprint said in a statement.
Surprisingly, Sprint's offer does not extend to T-Mobile customers. T-Mobile CEO John Legere had revealed that his company will beat Sprint to rank third in the U.S. carrier race by the end of this year. The carrier's pricing is competitive and the best out there. This is possibly one reason Sprint did not make a similar pitch to T-Mobile customers.
Earlier this year, Sprint's parent company Japan's SoftBank was bidding to acquire T-Mobile US but failed to close the deal. The merger would have helped Sprint to take on its bigger rivals AT&T and Verizon. The new half-off rate offer is a step to gain supremacy in the carrier race.