Japanese electronics giant is reportedly planning to build an affordable big-screen phone to cash in on the lucrative mid-range mobile market.
Taiwanese technology website DigiTimes citing an industry source has revealed that Sony is planning to launch a mid-range 5-inch smartphone fitted with a MediaTek quad-core processor.
It also revealed that Sony has once again partnered with Arima communications to produce this yet-to-be named phablet. Previously, Arima had worked with Sony for the budget Xperia E smartphone which was launched a few days ago in India for ₹9,900.
Taking note of this report, it can be assumed that Sony has taken cue from ZTE, Huawei and Indian smartphone makers who are currently reaping profits from their low-cost smartphone business in their respective markets.
Indian manufacturers such as Karbonn, Lava and its subsidiary Xolo and especially Micromax have gained popularity with a cult following of its own in the ranks of international brands Apple, and Samsung.
If the speculations do become a reality, Sony might become a formidable force in Asia giving stiff challenge to South Korea-based Samsung who also boasts an array of smartphones in different price brackets.