Sony Xperia Z3 Series devices
Sony Unveils New Z3 Series Xperia Smartphones, Tablet, Smart Wearables at IFA 2014Sony Mobile

Japanese technology company Sony Corp is reportedly planning another job cut in its smartphone unit in a few weeks; ironically, the news comes just a few weeks ahead of the Xperia Z4 release.

The company is planning to cut 1,000 jobs in its smartphone division and may announce the decision at its upcoming earnings report on 4 February, according to Reuters, which quoted a report by Nikkei business daily. 

The job cuts will happen mainly in Europe and China, and will be in addition to 1,000 jobs cuts that happened in October last year, trimming down the workforce in the mobile division by about 30% to 5,000 by March, the report added. 

Sony is reportedly having a hard time competing with rivals such as Apple Inc. and Samsung Electronics in the smartphone market, despite its flagship smartphones, including Xperia Z3, getting critical acclaims.

Interestingly, Sony is all set to unveil its flagship smartphone, the Xperia X4, at the upcoming Mobile World Conference 2015 (MWC 2015) before releasing it to the market a few weeks later.

Hype around the next-generation smartphone has been good so far. It is expected to have a 5.2-inch 1440 x 2560px Triluminos display, Snapdragon 810 processor, Android 5.0 Lollipop, 20.7MP camera, 3,400mAh battery and water resistance feature, according to GSMArena. The device is expected to sport a 4.7-inch screen with IP68 water and dust proof certification and LTE Cat 9 connectivity, reported Tech Radar.

It was earlier reported that Sony might launch two devices - one with a Quad HD display and the other with Full HD resolution. There was also report that Sony might release Xperia Z4 Compact, Xperia Z4 Music and Xperia Z4 Dual-SIM variants too.