Salman Khan's "Sultan" is a big-ticket film, and any trailer that gets attached to it is sure to reach the thousands of Salman fans. "Shivaay" and "Ae Dil Hai Mushkil" trailers will apparently be attached to the prints of the sports-drama film, which is out on July 6.

Trade analysts have predicted that "Sultan" is looking at a Rs. 40 crore opening day figure, which means the day 1 footfall will be massive, a source told DNA. "Both Ajay and Karan want their films to be associated with the Khan film, in what is called indirect marketing. There are rumours that Karan has requested his friend Aditya Chopra to release the trailer of 'Ae Dil Hai Mushkil' with 'Sultan'," the insider added.

The teaser of Ranveer Singh's "Befikre" will also be released with "Sultan," Bollywood Bubble reported. That could be double celebration for the actor's fans as his birthday too falls on the same date. 

However, Karan Johar has denied the reports, saying that the trailer of his film, "Ae Dil Hai Mushkil," is anything but ready. Meanwhile, Ajay Devgn has been, at regular intervals, sharing posters from his directorial venture.

"Ajay has created a special poster for 'Shivaay,' which will be put across all multiplexes in the country as standees. This will be the first romantic look of Ajay with his leading lady Sayyeshaa," the daily quoted the source as saying.

Both "Shivaay" and "ADHM" are scheduled to arrive in theatres on Oct. 28, 2016. 

While Karan hasn't revealed any stills (barring a few on-set selfies) or even talked about his project in detail, Ajay has been sharing videos from the sets. One such clip shows Ajay going to great lengths trying to shoot a complex action scene.