After the "India Waale" and "Manwa laage" songs, Shah Rukh Khan is set to launch the music of "Happy New Year" film live in a grand way on 15 September.
Again SRK has come up with a unique idea to reach audiences. For those who will not be able to attend the music launch, can watch it live online.
On Sunday, Shah Rukh invited everyone to watch the music launch of "Happy New Year". The event is said to be one of its kind and will see stars and makers of the film performing live.
Check out the music launch invitation video below:
"Get ready to witness sheer magic in a first of its kind music launch, with sizzling performances from the music makers of the film and electric performances from the stars themselves," Red Chillies Entertainment posted on their YouTube page.
The music launch will begin at 4:30 pm IST and makers are providing a live stream of the event and performances.
Watch the LIVE STREAM VIDEO below:
Earlier, in a unique way, the makers launched the trailer of the film on WhatsApp, Facebook, Twitter and other social media platforms to reach out to a larger number of audience.
The unique move proved out to be a successful one, as the trailer managed to reach seven crore people across the world and was viewed by more than 1 crore time by 22 August.
"Happy New Year" is a heist drama directed by Farah Khan. The film features Shah Rukh, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah in the lead roles.
The film is Shah Rukh's first film of this year and it features the 'Chennai Express" and "Om Shanti Om" superhit jodi Shah Rukh-Padukone. The film will hit screens on 23 October.