Shah Rukh Khan is pulling out all the stops to promote his upcoming action comedy "Chennai Express". The actor has now launched the official mobile game version of the film on Wednesday.
Directed by Rohit Shetty, "Chennai Express" is Shah Rukh's first release of the year and also stars Deepika Padukone in the female lead. The film is set to hit screens on 9 August.
Announcing the launch of the game version through, Shah Rukh tweeted, "The Chennai Express game is quite fun. Its kinda difficult too...played it for hours yesterday. Hope u all like it..."
Titled as "Chennai Express: Escape from Rameshwaram", the game has been developed by Disney UTV's digital wing and is currently available for feature and Android phones. The iOS version will be launched soon.
The game takes the player on a roller-coaster ride in and around the Tamil Nadu town of Rameshwaram during which the player has to fight goons and overcomes various obstacles like trucks, buses, cars, and coconut carts to win over 10,000 coins to introduce Deepika Padukone's game avatar.
Speaking at the launch event about the game version, Shah Rukh said, "The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. I am glad we have brought a game on table that people will find engrossing and easy to be part of."
During the launch event Shah Rukh also entertained the audience by performing to one of the film's tracks titled "1234 Get on the dance floor". The actor refrained from making any comments on his recent reunion with arch rival Salman Khan.
Apart from Shah Rukh, Rohit Shetty and Sameer Ganapathy, COO (Digital), Disney UTV also attended the event. Briefing about the game Sameer Ganapathy said, "Gaming is amongst the highest consumed forms of entertainment on mobile phones today. What better way to reach out to the ever growing mobile phone audience than to give them the opportunity to play as Shah Rukh Khan themselves. With an extremely engaging game play, we are certain it will appeal to everyone across the country."