Shah Rukh Khan has revealed the first schedule of the road shows, which he planned for his upcoming film "Happy New Year".
The actor took to his Twitter handle to announce the dates of the road shows, which will take place in the US and Canada.
The shows will kick start in September and a total of six shows will take place in various cities of the US and Canada.
The first show will take place on 19 September in Houston, on 20 September it will happen in New Jersey and on 21 September it will take place in Toronto, Canada.
The next schedule will start on 26 September in Chicago followed by Vancouver, Canada, on 27 September and San Jose on 28 September.
USA&Canada Slammed in SEPT. 19th Houston, 20th New Jersey, 21st Toronto, 26th Chicago, 27th vancouver, 28th San Jose. pic.twitter.com/RUvz77Q1p4
— SHAH RUKH KHAN (@iamsrk) July 23, 2014
This is for the first time Shah Rukh has planned road shows to promote his film in international market. The actor, who is known for his unique marketing style, is likely to earn around 200 crore from the shows.
The whole "Happy New Year" team including director Farah Khan and lead actors Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah will be travelling to different countries to promote the film.
The whole cast and crew have taken two months' time from their busy schedule to promote the film.
"The cast agreed to the arrangement as SRK will pay them over and above their acting fee. Around 140 professional dancers will also be hired. It's an ambitious venture which aims to be even bigger than the Temptations Reloaded concert tour," a source close to the production house told Mumbai Mirror.
SRK is planning to do around 25-30 shows worldwide before the release of the film and he is expected to fetch in approximately ₹ 7 crore from each shows.
"There will be around 25-30 shows and each is expected to fetch SRK ₹ 7 crore. Going by this calculation, they could add almost ₹ 200 crore to the kitty even before the film opens in the theatres," the source added.