A woman in hijab walks past a lingerie ad.
A woman in hijab walks past a lingerie ad.Reuters File

A halal sex shop that will sell "Islamically approved" adult products exclusively to Muslims will be opened in the Saudi city of Mecca. 

According to a report published in Alyaoum24, an Arabic news portal, the shops will "strictly cater to Muslim customers in Mecca" and are being opened after due consultation with Saudi clerics, who have approved it as 'halal'.

Abdelaziz Aouragh, who is the owner of a Dutch halal sex shop called El Asira, will open the halal sex shop in Mecca. El Asira is famous for its sensual oils.

Aouragh, a Moroccan Muslim, told AFP that he was told by a Saudi Arabian cleric that opening of a "halal" sex shop would lead to "the improvement of the sexual relationship between husband and wife".

German company Beate Uhse will also be working with El Asira with regard to the adult store in Mecca. Beate Uhse is listed among the largest providers of "sexciting" products in Europe, and Aouragh would be selling the 18 "Islamically approved" toys in his store.

The store will, however, not be selling vibrators as they are not approved by Islam.

"Our products do include items that increase feelings of sensuality and improve the atmosphere between the couple in the sexual relationship between them," Aouragh said.

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Contrary to popular assumptions that Islam is repressive about sex, there are ample dictates in Quran and hadith (a record of the sayings of the Prophet Mohammad and his companions) that encourage sex within the confines of marriage, Hamza Yusuf, an American Islamic scholar and co-founder of Zaytuna College in Berkeley, told Foreign Policy.

There are also instances in Quran where Prophet Mohammad tells men not to leave their wives for more than six months so as to avoid sexual neglect, and there are even some well-known references to foreplay in the hadith, he added.

The first halal sex shop in a predominantly Muslim country opened in Turkey in 2013.