People pose with mobile devices in front of a screen projected with a Samsung logo
[Representational Image] Samsung teaser hints at new phone launch exclusively on Amazon India next week; is it 2016 series Galaxy On7, On5? In Picture:People are silhouetted as they pose with mobile devices in front of a screen projected with a Samsung logo, in this picture illustration taken in Zenica October 29, 2014.REUTERS/Dado Ruvic

Thw mobile division of Samsung launched an ad campaign on Saturday via TV and social media sites announcing that the company will launch a new phone series in India.

"The wait's over. Here's a sneak peek of what you've been waiting for. @amazonIN ready to #BringItOn?" -- reads the Samsung advertisement posted on Twitter. The message comes with a 10-seconds video teaser showing a smartphone trying to break open from the Amazon India cardboard box. Though there is no mention of the name of the device, the hash-tag #BrinItOn hints the mystery device series might be the rumoured second generation Galaxy On7 and On5 series.

This teaser comes just days after Samsung devices SM-G570F and SM-G6100, understood to be the 2016 series Galaxy On5 and Galaxy On7 2016, respectively, appeared on benchmarking sites.

Some opine that the new phone might be the recently unveiled Galaxy J2 (2016), but Samsung in the press event held in Bengaluru on Friday said that the device will be available both online and brick-and-mortar stores across India starting July 10.

Read more: Samsung Galaxy J(2016) price and release details

There is another theory that Samsung might launch much awaited Galaxy C7 and C5 series. It has been already made available in China and is due for release in India.

That being said, we still believe that Samsung might unveil the second generation Galaxy On series, as the device's top display which pops out of the Amazon box does not match the design language of the C series, thus ruling out the possibility of the metal-clad device making the debut next week.

Read more: Complete specification details of Galaxy C7 and C5 series

To know what Samsung has in store for fans, we just have to wait a couple of more days.

Samsung to launch new Galaxy On7 (2016) and Galaxy On5 (2016) via Amazon India on July 12 in IndiaSamsung Mobile India (@SamsungMobileIN) via Twitter

Samsung's 2016 series Galaxy On7 and On5: What we know so far

Among the two, Galaxy On5 (2016) is the low-end model. It is expected to feature 2GB RAM, Android 6.0.1 Marshmallow OS and Samsung's Exynos processor.

Read more: Samsung Galaxy On5 (2016) appears on Geekbench; key features revealed

On the other hand, Galaxy On7 (2016) is said to come with HD (1280x720p) screen and run Android 6.0.1 Marshmallow powered 64-bit class Qualcomm Snapdragon 625 octa-core, Adreno 506 graphics engine, 3GB RAM and 16GB inbuilt storage (10GB user available).

Read more: Samsung Galaxy On7 (2016) appears on GFX Bench; key specifications revealed

Watch this space for more updates.

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