Samsung has suffered an unexpected setback from its Galaxy S6 and Galaxy S6 Edge flagships and is reportedly looking at ways to do some damage control.
On Thursday, the Korean tech company reported its quarterly earnings, which plunged for the fifth time in a row, primarily because of lacklustre sales of Galaxy S6 and S6 Edge.
This has prompted the company to lower prices of its flagship smartphones in order to "maintain" momentum, Engadget reports.
Samsung's overall earnings during the April-June quarter dipped 8% compared to the corresponding period last year, led by a steep 38% fall in the mobile division.
The company's mobile business generated 2.8 trillion won operating income compared to last year's 4.4 trillion won, says First Post.
This has impacted the company's hopes of taking on chief rival Apple, which has been selling its iPhone 6 and iPhone 6 Plus in huge numbers.
Samsung confirmed its Unpacked event to be held on 13 August, where the company is likely to unveil the Galaxy Note 5 alongside Galaxy S6 Edge Plus. The company is gambling to rev up smartphone sales by "adjusting" prices of its current flagships and releasing new models.
Samsung did not reveal the new prices for the Galaxy S6 and Galaxy S6 Edge or when and where the discounts will be applied, but one can expect the change to happen in India as well.
Currently in India, Samsung Galaxy S6 32GB variant costs Rs. 39,850 and the Galaxy S6 Edge is listed for Rs. 47,949 on Amazon India. Other online retailers such as Flipkart have listed the Galaxy S6 for as low as Rs. 37,999 and the curved edge variant for Rs. 47,666.