Kochi, Sep 30 (ANI): Legendary cricketer Sachin Tendulkar launched the anthem and jersey of his co-owned soccer team, Kerala Blasters, for upcoming India Super League (ISL), which is slated to kick-off next month. While unveiling his team jersey in Kerala, Tendulkar said yellow represents faith, adding that the league will bring sporting culture in India, especially at the grass root level. A total of 49 foreign players were drafted during the session for the league, which is slated to run from October 12 to December 20. Seven players have been directly recruited by the teams.