Royal Enfield launched its retail operations in Thailand with an exclusive store in Thonglor, Bangkok, Wednesday, Feb.24. Royal Enfield's first retail store in Thailand has been set up in partnership with General Auto Supply Co. Ltd.
The 3,685 square feet retail outlet located at 842 SoiSukhumvit 55 (Thonglor), Sukhumvit Road, KlongtanNua, Wattana, Bangkok, is a full-service dealership and will provide aftermarket service to the buyers. The new store will sell the Bullet, world's oldest motorcycle in continuous production since 1932, for Thailand Baht 179800 for 500cc, which is approximately Rs 3.45 lakh. The range of motorcycles includes the Classic 500, Classic Chrome and the Continental GT 535cc cafe racer.
"Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia," Arun Gopal, international business head, Royal Enfield, said in a statement.
Royal Enfield announced its entry into Thailand, the fifth largest two wheeler market in the world in December 2015, at the Thailand International Motor Expo.
With a target to become a global leader in mid-sized motorcycle segment, Royal Enfield has been expanding its global footprints across UK, Europe, Latin America, Middle-East and now in South East Asia. In 2015, the company sold over 4.5 lakh motorcycles across the globe and also announced its plan to produce upto 9 lakh motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility near Chennai.