Royal Enfield, a division of Eicher Motors, is looking to set foot in Brazil next year. Royal Enfield, originally a British motorcycle company, is said to be planning to open its first dealership in Brazil in the first quarter of 2017.
The Iconic bikemaker, with factories in Chennai, will initially be looking to bring its Bullet, Continental GT and Classic to Brazil as CBU (completely built units), CarrosUOL reported. The first dealership will be opened in Sao Paulo and will get Europe-spec version of Bullet, Continental GT and Classic with electronic injection and ABS as optional. The Chennai-based bikemaker will also bring its new adventure motorcycle, the Himalayan, to Brazil, but is likely to be added to the line-up later in 2017.
"The first dealership in the country will be opened in the first quarter 2017," CarrosUOL quoted Arun Gopal, the director of international brand business, as saying. "In this first phase, the bikes will be manufactured in India and imported to Brazil completely assembled, the CBU system."
The company, which is expanding its foothold in the international market, is already present in Columbia. Established in 1893, Royal Enfield is among the oldest motorcycle companies in the world. Its product line‐up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement; the Continental GT 535cc café racer, and the adventure motorcycle, the Himalayan.
Royal Enfield operates through company-operated stores and dealers in all major towns in India, and exports to over 50 countries across the world, including the USA, UK, several European and Latin American countries, as well as the Middle East and South East Asia.