Leading Indian motorcycle manufacturer Royal Enfield officially entered the Thailand market at the 2015 Thailand International Motor Expo, which began on 1 December. The Chennai-based manufacturer displayed its range of motorcycles, including the Bullet 500cc, Classic 500, Classic Chrome and the Continental GT cafe racer, at the ongoing show.
Along with the motorcycles, Royal Enfield also displayed its collection of protective riding gear. Royal Enfield will commence retail operations at Thonglor in Bangkok, Thailand in the coming months from its first exclusive dealership in Bangkok. The store will be opened in partnership with General Auto Supply (GA) who will also take care of after sales for Royal Enfield in the region.
"Thailand is among the largest two wheeler markets in the world and a very important one for Royal Enfield. With highly evolved consumers; Thailand is the most evolved country in South East Asia for leisure motorcycling. With a large commuter base, this market has enormous potential to upgrade to the next level of motorcycles, if there are enough attractive product choices. With our modern classic bikes, Royal Enfield is well poised to fill this gap and catalyze the shift to mid-size motorcycles in Thailand," said Arun Gopal, International Business Head of Royal Enfield.
The Chennai based motorcycle brand with roots in UK has been expanding its global footprint in 2015. The company inaugurated exclusive stores in London, Madrid, Paris, Dubai, Bogota and Medellin this year. In 2014, Royal Enfield grew by 70% after having sold more than 300,000 motorcycles globally. In 2015, the company aims to produce 450,000 motorcycles which will be the all time best sales figure.
Royal Enfield recently announced its plans produce upto 900,000 motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility, in Tamil Nadu, India. Royal Enfield is also building two new technology centers in India and in UK.