Shah Rukh Khan's "Fan" garnered negative publicity on Twitter before its release. Pictured: A still from "Fan" featuring fan Gaurav Chandna outside SRK's home Mannat in Bandra, Mumbai.Fan/Facebook

Shah Rukh Khan apologised for his comments on intolerance last year but looks like it had little effect on the people. After "Dilwale," now his "Fan" has garnered some unwanted attention on social media for the intolerance remark.

Before its worldwide release hashtag #SayNoToFan started trending on Twitter. The hashtag trended as a reaction to his intolerance statement in November, Mid-Day reported. The leading tabloid also reported a rival wanted to sabotage the film which is why they started trending the hashtag.

"A rival fan group that is trying to sabotage the film by spreading negativity. 'Fan' is releasing this week and certain people in the industry want to gain some publicity by doing all of this," a source told Mid-Day.

However, trade analysts are of the opinion that this negativity will not affect "Fan" release or its box office run. Distributor-exhibitor Akshaye Rathi said that moviegoers will watch the film no matter what, so spreading negativity will not affect the film and these cheap publicity stunts should be ignored.

Trade analyst Amod Mehra expressed the same opinion and said the reviews and the film's content matter the most. "Till now nothing of this sort has managed to even put a dent on the business of a film. Certain loyal fans of rival groups spread such rumours, but if the content of the film is good, it is bound to work at the box office. I also feel that sometimes this kind of unwanted attention helps to give the upcoming release publicity. If you have noticed, the film has not been promoted in typical SRK manner so as to generate curiosity," Mehra told Mid-Day.

Though the film garnered some negative attention, it has not affected the film at the box office. The opening day occupancy of "Fan" is phenomenal and looking at that one can say that the film is set for one of the biggest openings of all time.

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