RIM CEO Thorsten Heins Launches BlackBerry 10
RIM CEO Thorsten Heins holds up a prototype of the BlackBerry 10 smartphone at the BlackBerry World event in Orlando last May. (Credit: Reuters)

With just a few hours left for the BlackBerry 10 launch event, Canadian smartphone maker RIM (Research in Motion) re-opened its online store 'BlackBerry App World' with a new moniker "BlackBerry World".

The company said that the new BlackBerry World store will offer an extensive catalogue of songs, movies, TV shows, and next day availability of many current TV series. Most of the movies will hit the store the same day as their DVD releases.

"Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are," said Frank Boulben, Chief Marketing Officer at Research In Motion.

He further said, "RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want."

The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada, while the music downloads section will hit 18 countries including India.

RIM also released a press note stating that it will officially launch its new platform BlackBerry 10 along with two new smartphones - a full touch-screen handset and a flagship QWERTY keypad-based smartphone on Wednesday.

The company has confirmed that the launch will happen simultaneously in New York, Toronto, London, Paris, Dubai, Johannesburg, Jakarta and Delhi. A live webcast of the event is expected to begin at 10:00 AM ET.

The excitement around the release of BlackBerry 10-based smartphones has evinced a new sense of optimism in the global market. RIM's stock price has nearly tripled to $16.8 per share from a nine-year low in September, reported The Times of India.

The Online media is being flooded with expected features of Blackberry's touch-screen smartphone Z10.

Rumoured Specs of BlackBerry Z10 include:


BlackBerry Z10


4.2-inch display with

1280x768p resolutions


BlackBerry 10 OS


Dual-core processor with

1.5 GHz CPU speed

Internal memory


Storage capacity

16/32 GB


Rearside:8.0-megapixel camera with flash

Frontside:2.0-megapixel camera


1800 mAh

Additional spec

Wi-Fi 802.11 a/b/g/n, NFC, Bluetooth v4.0,

Micro-USB, micro-HDMI...

Network connectivity

3G & 4G/LTE

Official details of the smartphone's features and price, and date of availability of BlackBerry 10 devices will be announced later during the event tomorrow.

Users can click here to go 'BlackBerry World' website to view popular games, apps and avail other entertainment services.