The Tiago, the new hatchback from the house of Tata Motors, is viewed as a potential game-changer for the company in its segment and true to the guess; the overwhelming response for the new model helped the company post 100 percent growth in the hatchback segment in June.
Tata recorded 22 percent growth in the passenger segment last month with 100 percent jump in hatchback sales at 7,126 units. The company's total passenger and commercial vehicle sales, including exports, in June 2016 stood at 44,276 units, marking a growth of 8 percent from the 40,869 units sold in June 2015.
Tata launched the Tiago in India in April this year and the hatchback has been earning tremendous response. It garnered over 22,000 bookings and the waiting period has gone up to three months. The unprecedented demand for the new hatchback has also resulted in delay in the delivery and it has forced the company to start a second shift at its Gujarat's Sanand plant to increase the output.
The Tiago, Tata's first offering to be based on its Impact design language, is offered in both petrol and diesel engine options. It comes powered by 1.2-litre three-cylinder Revotron petrol and 1.0-litre three-cylinder Revotorq diesel mills. While the petrol mill churns out 83.8bhp of power at 6,000rpm and 114Nm of torque at 3,500rpm, the 1.05- diesel engine produces 69bhp of power 4,000rpm and 140Nm of torque at 1,800-3,000rpm. Both the engines come mated to a five-speed manual gearbox. Tiago claims to deliver a mileage of 23.84 kmpl for petrol and 27.28 kmpl for diesel.
The Tiago, which competes against the likes of Hyundai i10, Maruti Celerio and Chevrolet Beat in the mid-hatchback segment, is priced at Rs. 3.2 lakh for petrol models and Rs. 3.94 lakh for diesel models (ex-showroom Delhi).