Tata Motors has received a much-needed reboot with the launch of Tiago hatchback that bears the new Impact design language. The hatchback is consistent in registering monthly sales of over 4,000 units and that has reflected in the growing passenger vehicle sales of Tata Motors. In October, Tata Motors also improved its position in PV sales to beat Honda Car India.
Now, Maruti Suzuki, Hyundai and Mahindra & Mahindra are ranked above Tata Motors, while the company has overtaken Honda Car India. Tata Motors, which was once the third-largest passenger vehicle manufacturer in the country, had slipped to fifth due to slowdown in terms of sales in the industry between 2012 and 2015. Lack of major car launches had also deepened the misery.
Tata Motors reported sales of 16,311 units with 28 percent growth in October against 12,747 units sold in October 2015. Honda Car India on the other hand registered a dip of 23 percent in October and slipped down to number five. The Japanese carmaker sold 15,567 units of its vehicles in October 2016 against 20,166 vehicles in the same period in 2015.
Tata Motors sold 4,557 units of Tiago in September. In August, the sales of the hatchback stood at 4,527 units. In April, May, June and July, the corresponding figures were 3,022, 3,287, 4,205 and 5,114 units, respectively. Hence it is evident that Tiago is the torchbearer of the new Tata Motors growth plan.
Buoyed by the response for Tiago, Tata Motors is gearing up for the launch of Hexa SUV, Kite 5 compact sedan and Nexon compact SUV next year, and targets to become the third-biggest passenger vehicle maker in India by 2020.