Home-grown car maker Tata Motors received a much needed reboot with the launch of Tiago hatchback. The first car bearing the new Impact design language has went well with the customers. Buoyed by the response, the company is planning for a product onslaught with the target to become third biggest passenger vehicle maker in the country by 2020.
The Mumbai-based outfit will launch Hexa in early 2017. This will be followed by Kite 5 (codename) compact sedan and Nexon compact SUV. Tata is reportedly also working on X451 (codename), a premium hatchback to rival Maruti Suzuki Baleno, Hyundai Elite i20.
"We have finalised our product plan for the next five years. Today, Tata Motors covers less than 60 per cent of the total market and one of the things which we focused during the product strategy is to increase our footprint in the 100 per cent of the market," Tata Motors' Passenger Vehicles Business Unit president Mayank Pareek told PTI. "Our vision is to be number three by 2019-20," he added.
Tata Motors also plans to have lesser number of platforms going ahead to cut cost and complexities in product development. This is expected to aid in achieving the target.
Hexa is the flagship vehicle of Tata Motors which is also the second model to be rolled out wearing the Impact design language. It will be powered by a 2.2-litre engine that is tuned to generate 154bhp and 400Nm of torque. Hexa will go up against Toyota Innova Crysta.
Kite 5 is the compact sedan sibling of the Tiago hatchback. Kite 5 and Tiago will share powertrain and interior. Nexon is expected to enter market in by the end of 2017. The compact SUV will lock horn against likes of Maruti Suzuki Vitara Brezza.