When French carmaker Renault launched the Kwid in India in September last year, the company had also chosen the digital way of marketing for the entry-level hatchback along with the conventional style of marketing. Renault's mobile app for the Kwid, which provides an e-brochure of the hatchback, has received positive response in the market.
According to a report by AutocarIndia, the Kwid has garnered over 21,000 bookings through the digital platform. The Kwid continues its successful run in the Indian market with over 1.65 lakh bookings so far. The car may also see a presence on e-commerce platforms for a wider reach.
The Kwid was originally launched in September 2015 with 799cc three-cylinder petrol motor under the hood, which is tuned to churn out 53bhp and a peak torque of 72Nm with a five-speed manual gearbox. Later, Renault introduced a 1.0-litre engine that can churn out 67hp of power and 91Nm of torque.
However, the carmaker is not keen on resting on its laurels. Buoyed by the success of the Kwid 800cc and 1.0 litre in India, the company is now gearing up for the launch of the AMT (automated manual transmission) avatar of the hatchback. The Kwid, a small car with SUV-stance, will remain the same as the current models in the market in its AMT avatar, except for the addition of the AMT box and a rotary gear shifter, which will let users choose between neutral, drive and reverse modes.
The Kwid currently has been priced starting at Rs 2.64 lakh (ex-showroom, Delhi) and has a waiting period of six months, depending on the variant and the city. The car recorded 56,028 unit sales in the first half of FY 2016-17.