Reliance launched two new LYF smartphones, Flame 2 and Wind 4, to take advantage of the growing demand for affordable smartphones in India. The new handsets, like others in the LYF series, are 4G LTE-enabled and support VoLTE (voice over LTE), which will soon be compatible with upcoming Jio 4G internet service in the country once the public rollout begins.
The LYF Flame 2 and Wind 4 smartphones are priced competitively at Rs. 4,799 and Rs. 6,799, respectively. Both handsets are entirely different from each other on several levels. The LYF Flame 2 is a budget device with entry-level features, while the Wind 4 comes with slightly upgraded features, which make complete worth of every buck that is spent.
Reliance LYF Wind 4 comes with a 5-inch HD IPS display, an 8MP primary camera with LED flash and a 2MP front snapper. The handet is powered by a Qualcomm Snapdragon 210 quad-core processor, which is paired with 1GB RAM and 8GB of expandable storage up to 128GB. The Wind 4 smartphone packs a 4,000mAh battery, which according to the company offers 28 hours 4G talk time.
Reliance LYF Flame 2, which is second in the Flame series, comes with slightly lower specs than the Flame 1 model. This is justified by the lower price tag that comes with it. The LYF Flame 2 features 4-inch WVGA display with 2-point multi touch support, a 5MP primary camera and a 2MP front snapper. The handset is powered by a quad-core MediaTek 6735M processor, 1GB RAM and 8GB expandable storage up to 32GB.
The LYF Flame 2 packs a 1,500mAh battery, which the company says can last up to 7.5 hours on 4G talk time. Both LYF smartphones run Android 5.1 Lollipop and have dual SIM support. While both SIM slots are activated with 4G LTE, only one can be used for high-speed network at a time and the other can use 2G bandwidths.
Reliance LYF Wind 4 and Flame 2 smartphones are listed on the company's official website along with other LYF smartphones. Buyers can locate nearest stores to purchase the devices. According to a report earlier this week, Reliance Digital is considering partnering with Snapdeal and Flipkart to sell its LYF smartphones online.
In a separate report, Reliance LYF smartphone is expected to become a $1 billion brand in FY2017, which ends March next year, brokerage firm CLSA predicted, according to the Economic Times. The brand is expected to account for about 7 percent market share with an estimated sale of 10 million LYF smartphones this fiscal year. Counterpoint Research found that Reliance LYF had acquired a 7 percent share in India's smartphone market in the first quarter of 2016 and ranked fifth.