Ranveer Singh, who often finds himself in controversies, has landed in trouble yet again.
A recent advertisement of the actor for a popular innerwear brand has disappointed People for the Ethical Treatment of Animals (PETA) .
Ranveer is seen trying to impress a girl by taking a dive into the ocean and beating up a shark that tried attacking the lady.
The animal rights organisation criticised the advertisement and mentioned that they intend to take the matter in writing to Ranveer as well as the brand.
"PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today's socially aware youth," said PETA India CEO Poorva Joshipura, according to IANS.
"By recruiting Ranveer Singh, Rupa Frontline is desperately trying to attract youth, but nothing shows how utterly out of touch with youngsters the company actually is than its depiction of cruelty to animals in its advertisement. There is nothing sexy about pretending to beat up an animal, and nothing that may disgust a girl more," said Joshipura.
"The ruthless killers in the human-shark relationship are actually the humans. Recent studies indicate that up to 73 million sharks are killed each year, mainly for their fins, which are put in soups and eaten mostly in Asia. India is the second largest shark fishing nation in the world," Joshipura added.
In response to issue raised by PETA, the innerwear spokesperson clarified that the visuals were not meant to offend anyone and said that a disclaimer will soon be attached to the advertisement.
"This is to clarify that the shark shown in the latest Rupa commercial featuring Ranveer Singh is a rubber toy, no animal was used in the shoot. It is not our intention to hurt anyone's sentiment. We will be adding a disclaimer to the ad to this effect," said Mukesh Agarwal, whole-time director of Rupa & Co. Ltd., in a statement.