Philips, India's leading lighting company, has announced Bollywood actor Ranbir Kapoor as its brand ambassador. The "Besharam" star will endorse Philips' range of LED Lighting solutions.
The 31-year-old was at his stylish best in a black leather jacket, dark pants and trendy sneakers at the Philips press meet. He went down on his right knee with a Phillips product as if he was about to propose to his girlfriend.
Philips Lighting is reviving the iconic song "Saara Zamana Haseeno Ka Deewana" through a contemporary music video featuring Ranbir in a dynamic suit adorned with LED lights. The video and the television commercials based on "Philips LED - See What Light Can Do" slogan will be aired from Friday onwards.
"Endorsing India's No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting," said Ranbir at the press meet.
"Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice," said Nirupam Sahay, President, Philips Lighting India.
"Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life," he added.