The movie "Tamasha" starring Ranbir Kapoor and Deepika Padukone has reportedly received a good response from the audience on its first day.
Directed by Imtiaz Ali, the film has been in the news since a long time and the viewers were eagerly waiting to see one of the most loved on-screen pairs once again on the big screen.
The frenzy around "Tamasha" was visible during the film's promotions as well. The fans seemed extremely excited each time Ranbirâ€“Deepika were seen together promoting their film.
Both Ranbir and Deepika did extensive promotions for the movie, which has apparently helped "Tamasha" to keep the buzz running.
After the trailer launch, even when Ranbir was in London to shoot his next, he joined Deepika through video conferencing for the celebration event of the success of the film's music album from London.
The two also celebrated the festival of Dilwai together, making rangoli and playing games. Also, recently, Ranbir and Deepika cancelled their flight tickets and took an overnight train journey to Delhi to promote the film. It was Deepika's wish that Ranbir fulfilled. Their overnight train journey created a lot of buzz and was talked about a lot.
"Deepika and I received a lot of warmth and affection from people each time we stepped out for the promotions of the film. Be it Diwali in Delhi or the overnight train journey from Mumbai to Delhi, we have had a great time promoting the movie, and we hope people enjoy watching it," Ranbir said in a statement.
Another engaging promotional strategy that the "Tamasha" makers incorporated was the launching of a "chemistry meter", inviting entries from people to send in videos with their partner and the two judged their chemistry.
"As a production house, we are very happy to have been able to take Imtiaz's vision to the masses. It feels great to get so many calls from across the country talking about the high buzz around the film," producer Sajid Nadiadwala said.