Ram-Rashi Khanna's Telugu movie "Shivam", which is slated to release on 1 October, will clash with Vijay's "Puli" and Akshay Kumar's "Singh Is Bling" at the box office.
Ram Pothineni hogged the limelight with his debut movie "Devadasu". Ever since the film's success, he has been experimenting with new roles to get rid of his lover/chocolate boy image. He has done some action entertainer to establish himself as a mass hero, but his efforts have gone in vein.
His previous outings "Endukante... Premanta" (2012), "Ongole Githa" (2013), "Masala" (2013) and "Pandaga Chesko" (2015) have turned out to be average grosser movies at the box office. He has pinned lots of hope on his latest "Shivam" for which he has left no stone unturned to make it a big success at the ticket counters.
"Shivam" is a romantic action entertainer with all other mass elements, like comedy, sentiment, music and dance. Ram appears in a brand new getup, while Rashi Khanna is seen as his love interest. Srinivasa Reddy has written the script and directed the movie, which is produced by Ravi Kishore under the banner of Sri Sravanthi Movies.
Devi Sri Prasad has composed the music for the soundtracks and background score of "Shivam". The audio of the film, which was released earlier this month, has become a big hit with the music lovers. Its trailer and other promos have garnered a lot of attention for the film. Rasool Ellore's picturisation and exotic foreign locales are going to be among the main attractions of "Shivam".
The Censor Board has awarded the movie a U/A certificate. Its producers have made grand arrangements for a mega release across the globe. In addition, they have adapted several unique promotional strategies for the film and shelled out a hefty sum. But it is facing a big threat from "Puli" and "Singh is Bling".
"Puli" is a fantasy-adventure film written and directed by Chimbu Deven. The film features ensemble cast of Vijay, Sudeep, Sridevi, Shruti Haasan, Hansika Motwani, Prabhu and Nandita Swetha. Made on a grand scale, the movie is being released in Tamil, Telugu and Hindi around the world on 1 October.
"Singh Is Bling" is a Bollywood action comedy film directed by Prabhu Deva. The movie features superstar Akshay Kumar, Amy Jackson and Lara Dutta in the lead roles. Its promos have created a lot of curiosity among film goers. It is releasing worldwide on a grand scale on 2 October.
However, the trade analysts in film nagar are sceptical about the success of "Shivam" as it has to sweat it out with the two big ticket movies. Some feel that "Puli" and "Singh is Bling" will definitely take a toll on its collection. The movie may not be able to change the image of actor Ram.