Kollywood audience have been impatiently waiting for the audio release of Ilayathalapathy Vijay's upcoming Tamil movie "Puli". Now, unofficial sources have revealed the date of its launch.

As per the buzz in the industry, "Puli" music will be launched on 2 August. The makers are reportedly planning to release the album at a grand function. It is not still clear whether it will be released in Chennai or other part of the state and other details about the movie are under wraps.

Vijay's Poster from 'Puli'
A poster from Vijay's 'Puli'.

The movie promotions of "Puli" will formally kick-start with the audio release function. The makers have to do promotions on a large scale given the budget invested on the movie. The trade talks say that in order to recover the production cost and earn profit in a week, the producer should ensure that the movie reaches every nook and corner.

Hence, large-scale promotions are required for "Puli". Apart from the audio release, the makers are also expecting the trailer release to become the talk of the town. It is reported that the trailer will be released on 15 August for Independence Day. But it is not clear whether it will be released in an event or directly on internet.

"Puli" is the costliest-ever movie in Vijay's career. The speculated budget of the Tamil movie is 118 crore. The film is a fantasy-adventure movie and this has raised the cost of the movie. Apart from this factor, there are a host of big names, which have increased the budget of the flick.

Kannada superstar Sudeep, Bollywood's yesteryear actress Sridevi Kapoor, Shruti Haasan and Hansika Motwani are in the important roles. The movie is bankrolled by PT Selvakumar and Shibu Thameens. "Puli" is directed by Chimbudevan.

Release Date Announced
Meanwhile, Ayngaran ‏International, the overseas distributor of "Puli", has confirmed on its Twitter account that the Tamil movie will hit the screens in September.