Family drama "Prem Ratan Dhan Payo" (PRDP) starring Salman Khan and Sonam Kapoor had a phenomenal second day at the domestic box office.
The second day (Friday) income of "Prem Ratan Dhan Payo" is higher than the opening day box office collection of Salman's "Kick" and "Bajrangi Bhaijaan". "Kick" first day box office collection is Rs 26.40 crore, while "Bajrangi Bhaijaan" is Rs 27.25 crore.
In fact, the second day box office collection of "Prem Ratan Dhan Payo" is higher than first day business of "Singham Returns" (Rs 30 crore) and "Bang Bang" (Rs 27.54 crore).
After earning Rs 40.35 crore on the first day, Salman's film went on to earn Rs 31.03 crore on day two. On the second day, the business dropped by approximately 20 percent. The drop in the collection was mainly due to low occupancy at theatres till afternoon because of Bhai Dooj festivities.
But the occupancy went up in the evening and night shows.
#PremRatanDhanPayo biz was affected till noon, with families busy with Bhai Dooj festivities. Post 3/4 pm onwards, the biz ZOOMED UPWARDS...— taran adarsh (@taran_adarsh) November 14, 2015
#PremRatanDhanPayo is being patronised in a big way by families and that reflects in its biz. Fri was FAB, crosses ₹ 70 cr in 2 days...— taran adarsh (@taran_adarsh) November 14, 2015
#PremRatanDhanPayo Thu 40.35 cr, Fri 31.03 cr. Total: ₹ 71.38 cr. Hindi version. India biz. Should cross ₹ 100 cr today [Sat]. TERRIFIC!— taran adarsh (@taran_adarsh) November 14, 2015
The film will cross Rs 100 crore on its third day at the domestic box office, but only if Saturday's income is steady.
Meanwhile, the film has again failed to beat the records of "Happy New Year". Shah Rukh Khan's "Happy New Year" earned Rs 44.97 crore on day one, while on the second day the film minted Rs 38 crore. But "Prem Ratanm Dhan Payo" minted Rs 40.35 crore and Rs 31.03 crore, respectively.
Nevertheless, the distributors Fox Star Studios are happy with "Prem Ratan Dhan Payo" box office collection.
"It has been a truly outstanding start for PRDP. The combination of Salman Khan and Sooraj Barjatya has delivered for the fourth time and this time again they have created box office history. Audiences are loving this family blockbuster. We at Fox Star are extremely delighted with the response Prem Ratan Dhan Payohas been getting," Vijay Singh, CEO of Fox Star Studios, told Business Standard.
Directed by Sooraj Barjatya, "PRDP" features Salman, Sonam, Neil Nitin Mukesh, Anupam Kher, Swara Bhaskar and Armaan Kohli in pivotal roles.