Bollywood's Mr Perfectionist has always shown perfection even in promoting his upcoming films. From 'Ghajini' to 'PK', the star has left no stone unturned to make his films the talk of the town before its release.
Aamir Khan's upcoming film, "PK", is already creating buzz all over the industry since its poster release.
From Khan's nude poster to his co-star Anushka Sharma's short hair-do, Rajkumar Hirani's film has already created a lot of waves.
The actor is not only a perfectionist, but also a marketing genius at B-Town. He has always come up with unique strategies to promote his films.
Khan made news with the first "PK" poster and it continued to trigger the fire with other poster releases. It automatically made the film hit before its release.
The actor along with the director came up with an innovative idea to interact with the audience by introducing talking standees. The first-ever-used technique will have the star's photo and voice installed in them. Khan will talk back once people approach the standee.
In his earlier film "Ghajini", Khan was seen in a new haircut, which he continued at other events and parties to create curiosity in the people about his film. He even became a barber at a promotional event and gave his fans the Ghajini haircut.
In "Taare Zameen Par", he kept updating the audience of day to day flicks to make the audience more curious about the film.
And for "Talaash", the perfectionist came up with an idea to open advance booking for the movie in the month of August where as the release date was on 30 November 2012.
Khan's blockbuster "3 Idiots" also created buzz with the poster of the film, in which three lead actors were seated, showing their back on a bum chair. He even gate-crashed weddings, created 'Pucca Idiot' Facebook account and also played a prank on Cricketer Saurav Ganguly
For his last film "Dhoom 3", Khan was seen promoting the hat that he wore in the film. He was spotted with that black hat in many events. The actor said at a press conference, "We are not going anywhere to promote Dhoom: 3. We believe that less is more for this film and even curiosity will be there," The Times of India reported.