Aamir Khan's film has created history again by surpassing the ₹300 crore mark at the domestic box office. "PK" starring Aamir and Anushka Sharma has achieved a milestone by earning more than ₹300 crore in just 17 days of its release.
"PK" or "Peekay" cast and crew started the New Year on a grand note with the success of their film. Rajkumar Hirani's comedy drama has become one of the most commercially successful Bollywood films.
After shattering the records of "Dhoom 3" and becoming the highest grosser, the film has now set a new benchmark at the box office.
"#PK creates History. Crosses ₹ 300 cr. [Week 3] Sun 11.58 cr. Grand total: ₹ 305.27 cr nett. India biz. ALL TIME BLOCKBUSTER," trade analyst Taran Adarsh tweeted
"#PK sets a new benchmark. Crosses ₹ 300 cr. HIGHEST GROSSER EVER [Hindi]. First *Hindi* film to attain this remarkable status," Adarsh tweeted.
Aamir's "PK" became the first Bollywood film to cross ₹300 crore mark in India. With "PK", Aamir made a hat-trick as it is his third film that created a revenue club in the country.
In 2009, the ₹100 crore revenue group was started after his film "Ghajini" took its box office collection to ₹150 crore mark and next year "3 Idiots" created the ₹200 crore club.
While, the first two groups were created back-to-back, ₹300 crore club took five years. Nevertheless, it has now set a new benchmark at the box office.
The film till third Saturday minted ₹293.84 crore and adding Sunday's earnings (₹11.58 crore) the total has reached to ₹305.27 crore.
"#PK Week 3: Fri 6.85 cr, Sat 8.32 cr. Grand total: ₹ 293.84 cr nett. India biz. ALL TIME BLOCKBUSTER," Adarsh tweeted.
Meanwhile, the director of the film is happy with the performance of film despite all the controversies.
"I had never in my wildest dreams thought this film will cross these numbers. It reinforces faith that content is king. We can continue making films we believe in. The messages I get are overwhelming. People are watching the film over and over again. It's humbling," the director said in a statement.