Aamir Khan's "PK" (Peekay), which is a comedy drama, continues to do well at theaters in India. The film, which is running in its third week, has earned ₹317.52 crore and is now heading to breach the ₹350 crore mark in India.
"PK" had a phenomenal run until now and has become the highest grossing Bollywood movie. The film took off on a slow note in India, but made it up with its powerful performance.
Even though the film is running in its third week, the collections have been extraordinary. The positive reviews, strong word-of-mouth and even controversies helped the collection of film.
"#PK [Week 3] Mon 4.42 cr, Tue 4.02 cr, Wed 3.46 cr. Grand total: ₹ 317.17 cr nett. India biz. ALL TIME BLOCKBUSTER," trade analyst Taran Adarsh tweeted.
On third Wednesday, the film minted ₹3.46 crore, which generally big-budget movies earn in their second week. "PK" has repeat value, which is one of the reasons why it has been holding well at the box office.
"There is a certain kind of captive audience for such a film. The presence of Aamir Khan has worked tremendously in favour of the film. You have to understand one thing here. There is a group of viewers who will anyway watch a mainstream Bollywood film. They are the same people who would watch Singham Returns or Action Jackson or Chennai Express," film critic Mayank Shekhar told Hindustan Times.
"PK" requires ₹33 crore more to take its domestic total to ₹350 crore and if it maintains this pace then it will breach that mark by the end of fourth week.
However, the film will have a tough competition at the box office from Friday onwards. For three weeks, there were no big releases and audiences were left with limited choice, but the new a film hitting screens this Friday might affect the dream run of "PK".
Arjun Kapoor and Sonakshi Sinha starrer "Tevar" will release tomorrow and the film has strong buzz surrounding it. The film is likely to affect the business of Aamir's film in Indian theaters.