Aamir Khan's "PK", which has collected ₹317.55 crore nett in 20 days, may not be able to surpass ₹350 crore mark at the Indian box office in its life time as predicted by trade analysts in the Bollywood.
"PK" collected ₹183.09 crore nett at the Indian box office in the first week. Having witnessed 49% drop, the movie raked in ₹95.78 crore nett in its second week. It showed another 50% dip and earned ₹39 crore nett in six days in its third week. Its grand total is likely to stand at Rs 323 crore nett in the domestic market by the end of its third week.
The trade analysts in B-Town have predicted that it would continue to do well in the coming days and cross the mark of ₹350 crore in the domestic market. But its collection is not going to be the same in the coming weeks. Before going to know why it will see steep fall, let us understand the reasons why it did well in the last three weeks.
There are few big reasons for its fantastic business. Firstly, it has got positive reviews from both viewers and film critics. Secondly, there were no big releases from Bollywood. Thirdly, "PK" has been successful in using the outburst of the Hindu religious outfits to drive the audience to theatres and translate this negative publicity into some big bucks.
But "PK" may not be able to continue its rocking run in its fourth week. The big reason is that it will clash with new release "Tevar". The makers of this film have plans for massive release across the country. It is definitely going to snatch a huge chunk of screen count from the Aamir Khan starrer, which had managed to retain a large number of cinema halls in the last three weeks.
"PK" has done superb business in South Indian regions like Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. But the film is not going to get the same response in these regions as South industry is set to treat the audience there with some big ticket movies such as Vikram's "I", Pawan Kalyan's "Gopala Gopala", "Vaastu Prakaara", "Jackson", "Siddhartha".
Movies such as "I", Pawan Kalyan's "Gopala Gopala" and "Vaastu Prakaara" will not only release in South India, but also in Maharashtra and some other parts of North. Along with "Tevar", they will also snatch some amount of cinema halls from "PK", thereby affecting its collection in the coming weeks.
Going by its trends, "PK" has dropped 50% with each passing week, but it is not going to be the same in the fourth week. There are two reasons for it. Firstly, its screen count will be reduced by around 50%. Secondly, unlike in last three weeks, the film goers will get more choices to watch.
After considering all these reasons, one can say that "PK" will not cross the mark of ₹350 crore at the Indian box office in its life time. It might even struggle hard to reach ₹340 crore nett in the domestic market. Stay locked to this space to read the box office updates on whether it will collect ₹350 crore or not.
