Pioneer India Electronics Pvt. Ltd. has unveiled its new range of India focused products for 2015. Ranging from AV players, DVD Players, CD and USB players to speakers and subwoofers, the latest category has been designed after extensive India-focused research to deliver a revolutionary in-car audio experience for discerning customers.
The latest array of in-car entertainment products will offer a varied range of functions to suit the unique needs of Indian consumers. The new car music systems will come equipped with new TODOROKI EQ technology, a feature for those who want to enjoy their music in an amplified manner.
Japanese engineers designed this EQ curve technology after listening to more than 1000 Indian songs to give more powerful, bass rich sound and reproduce bright and clear high tones without compromising on vocals.
Pioneer has also introduced a new App Radio Mode USB feature and App Radio Live, which will allow users to control the player through the app. The new range also boasts of speakers that have been exclusively developed for Indian music to deliver unmatched sound reproduction. They are also designed to survive in extreme Indian conditions, such as prolonged heat, moisture and dust.
Commenting on the occasion, Minoru Ogawa, Managing Director, Pioneer India Electronics Pvt. Ltd. said: "India has always been an important market for us. While most companies repackage their products for Indian consumers, Pioneer has made genuine efforts in studying the needs of Indian consumers and has then designed new models & features that cater to the requirements. Our India specific speakers TS-C600IN and the new preset equalization: TodorokiEQ, are few examples. A lot of research & resources were spent to develop these features."
Also present at the occasion, Arimasa Kinoshita,General Manager, Pioneer India, said, "Pioneer is an undisputed leader of In-Car entertainment industry in India. So the onus is on us to lead the changes in industry. We set a new standard with MIXTRAX, the Car DJ solution, few years back and we are doing the same with App Radio. With App Radio Live application and Mirror link in most of our touch-screen products, one can easily access and run selected mobile applications."
"There is a phenomenal change in technology and India is riding on the top of this wave. Keeping the fast paced changes in mind, our line-up for this year is focused on the "smartphone generation" of young India. Our new line-up has several touch-screen options with very advanced but easy to understand connectivity & navigation tools," Gaurav Kulshreshtha, Manager Marketing, Pioneer India, added.
Pioneer range comprises AV players (8models), CD and USB players (9 models), speakers (7 models) and sub-woofers (6 models), and the products are priced in the range of ₹1,200 to ₹29,990.