Sonakshi Sinha inaugurates New Balance flagship store in India
March 23, 2016 12:13 IST
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The brand wants to focus on the Delhi-NCR region and then branch out to other metropolitan cities in the country. "We wanted to focus on Delhi-NCR because our research shows us that this is where the most spot sales arrive in India. So we focus in Delhi and then branch out across the metropolitan cities like Mumbai, Bangalore, Chennai and other areas," Henwood added.