Small films which created Big Impact at the Box Office in 2015
December 19, 2015 15:11 IST
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Talvar, a film based on the double murder Noida case starring Irrfan Khan, Neeraj Kabi, Konkana Sen and Sohum Shah received a lot of accolades even at film festivals and collected a total of 35 crore NET. Meghna Gulzar shares "For a film like Talvar, which deals with a sensitive subject, it wouldn't be ideal to have a conventional or sensationalist approach to it. Moreover for the film to do good business, it was important that we adopted a pragmatic approach to the production, and unique marketing and promotional strategies to widen the reach of the film.