John Abraham becomes the Brand Ambassador of Arunachal Pradesh Tourism

September 7, 2016 14:43 IST 3 of 4
The largest of the seven sisters that form the north eastern part of India, Arunachal Pradesh, or as the name means Land of the Dawn lit mountains, is extremely rich in wildlife and natural beauty. Unfortunately, little had been done till now to popularise the state's tourism appeal among a larger audience. However, all that is now set to change as Department of Tourism, Govt. Of Arunachal Pradesh with the help of Be Viacom18 has roped in popular action hero and Bollywood superstar John Abraham as the brand ambassador for the mystical land of Arunachal Pradesh. Credit: Varinder Chawla